You sometimes forget that there's actually a story behind Wenn Deramas' "Hating Kapatid" because of all the blatant peddling of products within the movie! Trust Viva Films and its bosses to shamelessly thrust these commercial products down our throats just to earn the extra million for their teetering film production outfit! Kaya, kinapalan na nila ang mukha by using the medium of film as an avenue to sell products!
We, on the other hand, shell out our hard earned money (and allowance) to escape the reality of product placements happening in commercial television (go watch ABS-CBN's "Showtime" and you would almost forget that you're watching the show after a hefty 15-minute long commercial gap). But Viva Films and the likes of Sharon Cuneta, KC Concepcion and even their corresponding directors really all come from the same shameless root of brazen, impudent population. They have this mentality that such is an acceptable practice! Not to me!
Remember how hard sell Sharon Cuneta was, shoving down her McDonald's Chicken in "Crying Ladies"? One generation later, KC Concepcion does the same with Garnier and Palmolive for her "When I Met You". Like mother, like daughter, right? So when Viva Films finds a gold mine in Sarah Geronimo (they even toyed with the idea of remaking "Dear Heart" with Sarah Geronimo on screen until the Megastar vehemently spoke of her displeasure), who better to carry the torch of their peddling practices than the coyly angelic Ms. Geronimo, right?
Here are the products that this sad excuse of a movie shoved down the paying audience's throats, complete with endorsement one-liners: Cebuana Lhuillier, Globe Tattoo, Belo Essentials, Charmee (line: "araw araw ko 'tong ginagamit"), Video City and Xtreme Magic Sing (highlighted by a song-and-dance number - a hilariously choreographed piece where Sarah was tossed on air like a beached whale from one shelf to the next); Jollibee Chicken Barbecue (line: "ang sarap talaga nito"), Selecta Fortified Milk (line: "Ako ba'y bine-baby mo pa rin"), Magnolia Tuti Fruity, Unica clothing line, and a lot more. She must have forgotten her shampoo and that constipation pill she's endorsing in the next few days?
It is a tad insulting that the less talented Geronimo is given this avenue to peddle this much products in lieu of her (in)capacity to transform into Judy Anne Santos' younger sister Cecil. The obviously pregnant Santos comes up with a curiously winning performance as the enduring older sister Rica who took care of Cecil for more than 20 years when their parents (Tonton Gutierrez and Cherry Pie Picache) decided to work in Libya!
The film making skills in this work is another point of discussion. Much of the editing and dubbing are sloppy, you would hear the lines come out 3 seconds later than the movement of the mouth! Moreover, a scene would suddenly shift to a different color grading with over saturated colors and unfocused camera work. This plods through out the film! Would they excuse these gaffes from their use of a digital medium? Probably. And it is obvious how careless they are with its technical aspects. Yup, "pirated copy" quality from a mainstream movie!
And if you haven't noticed, how many times do you "introduce" an actor. Vice Ganda is once again introduced here so it would seem that Mr. Ganda is eternally introduced in every single movie that he appears in. Wasn't he in the political drama, "Noy"? Wasn't he in Vilma Santos' "In My Life" eons ago? Or do the people behind this movie live in Neptune or in the fringes of the constellation? Such carelessness reflects the mind frame of these nincompoops!
On the plus side, Judy Anne Santos shows how the years of experience have taught her! Despite an excessively prissy older sister act, she comes up with a sympathetic characterization that's absolutely endearing! As for JC de Vera, ohmygosh! I forget myself when he is on screen. He smolders with charm and machismo. De Vera is the improved and updated, kayumanggi version of dour and banal Richard Gutierrez! Luis Manzano on the other hand is a pleasant surprise. Though I am not fond of Mr. Manzano, he coasted through his scenes with comic charm and easy chemistry with the tweetums queen of commerce Ms. Geronimo!
Looking back, I didn't care much when Sarah supported Manny Villar during the last presidential campaign. After all, it's easy to forgo personal principles when money is involved. Then they label it "freedom of choice". But, for pete's sake, one commercial endorsement after the next in a film - not a television show - that we paid to watch?
Avarice is such an inordinate pursuit of wealth. St. Thomas Aquinas wrote that greed is "a sin against God, in as much as man condemns things eternal for the sake of temporal things." I'm just reminding the prayerful soul in Ms. Geronimo, lest she chokes on her Jollibee Chicken Barbecue. In Dante's purgatory, such greedy people were bound and laid face down on the ground til eternity. And here's a movie they shamelessly peppered with commercials!
Kapal naman ng mukha. Shame on you, Sarah Geronimo!
"Breaking Box Office Records? How Can That Be? It's Gathering Flies in Davao City!"
My friend Iyaya called me from Davao City. She and her office mates were sent by her company to close a deal (she works in a multinational company based in Makati). I have been telling her the graphic peddling of commercial products in "Hating Kapatid" and I have in fact been egging her on to watch. She rang to tell me that she went to see the 4:40 PM screening of "Hating Kapatid" July 30, 2010 Friday (SM Davao Cinema 2)! She reports: "It's mura here, a ticket costs P90! It was so relaxing because I hated crowds and there were just the 2 of us there, and another guy at the back.Three people for one whole theater! Mike refused to watch it coz he's heard how bad it is so went to watch "Salt" instead which started an hour earlier!"
Straight from the horse's mouth! Breaking box office records? Baka breaking EGGS! Bwahaha! This news is really easy to verify as the details are very specific - and SM, through Mr. Ric Camaligan (SM Cinema's C.O.O.), usually issues statistics of movies shown in their cinemas nationwide!
3 people on a Friday? Breaking box office record? Let's call it KARMA!